For almost 100 years, Vogue Magazine has been one of the leaders in fashion publishing. Last week they went to press with "Men's Vogue" - a new publishing venture for the Conde' Nast empire. The target audience is the 35 and over male - heterosexual, thank you very much (I'm tired of the homosexual agenda slathered on everything that moves) - white collar professionals with an even more targted focus on the six-figure earning man. Gee, sounds like my kind of demographic. And, what better model for the cover of their first issue than the beloved bachelor, George Clooney. Smart marketing to launch a men's publication with a definite feminine appeal. In the immortal words of ZZ Top - "Every girl's crazy 'bout a sharp-dressed man."
Hey Rosie, I will concur that "..every girl's crazy about a sharp-dressed man...." UNTIL he opens his mouth and reveals himself to be:
ReplyDelete1) liberal
2) conceited
3) crude
4) liberal
5) immoral
6) ignorant/stupid
7) liberal
8) severely lacking a true sense of humor---of what is really funny, and simultaneously appropriate...
9) any combination of the above...
Having said that...
I don't know who's idea it was to market this magazine to a demographic of heterosexual men. GENERALLY speaking, most heterosexual men are not going to buy a magazine about fashion because they just don't care. They marry us so that we will dress them and pick out their clothes...the great majority of them just don't care.
Aside from his uniforms, my husband wouldn't be NEARLY as well dressed as he is if I were not buying his clothes and outfitting him.
It's just the difference in the genders, you know? Kinda like...being invited to a potluck...
When I get asked to a potluck, I select a good recipe for something that I know will go over well. It has to be pleasing to adults, and children-if present. I will present the concoction in/on one of my best serving bowls/platters, and watch to see how others respond/react to the presentation and taste of the dish.
My husband, on the other hand, will get out a mixing bowl, and open as many cans of whole kernel corn that it takes to nearly fill the bowl. Then he will microwave it to warm it, cover it, and deliver.
It's the same thing...same thinking...with clothes.
They are lost without us.
(big grin!!)
I know a few heterosexual guys that either (A) Do care about how they dress, and/or (B) enjoy reading a copy of GQ now and then. The key to marketing success here is the placement of George on the cover. Any red-blooded American woman that enjoys fashion would most likely buy it. Then they tell their husbands, boyfriends, significant others about the latest trends. They help them assemble a dashing look and...., ding, viral marketing begins....
ReplyDeleteAhhh...marketing...geez...that's a whole 'nother blog!!! :OD
ReplyDeleteAhhh...marketing...geez...that's a whole 'nother blog!!! :OD
ReplyDeleteOk ok, enough with the guys, where are the ladies on your blog? Haha! Have a great weekend Rose.
ReplyDeleteJules,
ReplyDeleteMarketing...it's my life! It's really a form of psychology - appealing to the inner needs and desires of a person based on their demographic.
AJ,
Girls? Sheesh, I'm not posting no stinkin' girls picture! That's what boys do. :)
Jules, have you not heard of the phenomenon called "metrosexual"? This magazine is being marketed to metrosexuals.
ReplyDelete